Like many brand photographers, I offer two different brand session types to best meet the needs of each client.

Whether a client has worked with me before or they’re booking me for the first time, I’m often asked, “How do I know which session type is right for me and my business?”

So today, let’s dive into how I guide my clients to choose the right type of brand session for their business and their needs!

All About The Brand Refresh Session

While many brand photographers only offer returning clients the opportunity to book a shorter brand photography session – what I call brand refresh sessions – it’s important to me that I leave the decision about the session length and scope up to each client because every client’s business (and their imagery needs at any given time) is different!

A Brand Refresh session includes the following:

• Pre-session questionnaire
• 90 minutes of session time
• 1 location
• Prop list
• Up to 35 images

A brand refresh session is ideal for clients who have a set of brand photos that still feel current and aligned with their products or services, but who want a fresh set of images to support a new launch. For instance, one of my returning clients, Brittnie of Brittnie Renee Photography, recently launched a planner for photographers and creatives, and she booked a brand refresh session to capture photos in advance of the planner launch.

Another reason that a brand refresh session might be ideal for your business is if you’re looking for a set of new images to refresh your website. If it’s been a year or two since you’ve updated the imagery on your website, it can feel exciting and invigorating for you and for your clients to add a few new photos to your website. I liken it to adding a new throw pillow to your sofa or investing in a new doormat to place outside your front door – updating the visuals on your website periodically can improve your confidence and add visual interest to your website!

All About The Half-Day Brand Session

In comparison to a brand refresh session, a half-day brand session is maximized in every way, from session length to number of locations and images delivered. If you’ve never had brand photos taken before, or if it’s been more than a year since your last session, a half-day brand session is perfect for you because it allows for more time for us to capture every facet of your work in photos. We also love half-day brand sessions for clients who are rebranding their businesses!

A Half-Day Brand Session includes the following:

• Pre-session questionnaire and strategy call
• Shot list + moodboard
• 3-4 hours of session time
• 2-3 locations, chosen with your brand in mind
• Up to 75 images
• Step-by-step guide on incorporating your images into your marketing strategy

We recently photographed a half-day brand session for NAME, a real estate professional who serves homebuyers in the DFW Metroplex. The longer session time and additional locations allowed us to capture multiple aspects of her work, including professional headshots, welcoming and friendly images of her at work on behalf of her clients, and even some casual imagery of her sipping coffee or relaxing on the couch after a day of house-hunting with her clients. The variety of images that we’re able to capture in a half-day session give our clients months and months of on-brand content to share in just a few hours.
* Ready to plan your next brand session? I can’t wait to work with you! You can review session details here.