As a photographer, it’s always rewarding when a client chooses to hire you again! It’s a sign that they loved the experience of working with you and that they loved the imagery you delivered.

And while it’s no less flattering when a brand photography client chooses to work with you again, it does demand a bit more creative thinking than other photography niches!

Here’s the central question that brand photographers must consider when serving returning brand photography clients: How can I create new content for this brand that looks different enough from their last session, but is still cohesive for their brand as a whole?

Brand photography is unique because it’s important that you as a photographer stay true to a brand’s color scheme or aesthetic while providing fresh, current images.

Here are five of my favorite go-to tricks to create content for repeat brand clients:

1. Choose a different location. If you photographed a brand client on-site at their place of business for their last brand session, perhaps this time, you shoot outdoors, inside a spec house or model home, or in a neutral studio setting. This isn’t always possible, so if an alternate location isn’t in the cards, try to incorporate different backdrops, furniture sets, or backgrounds.
   
2. Choose different (but still on-brand) outfits. Encourage your repeat client to select new outfit choices for subsequent brand sessions with you. Whether your client rents items in their brand colors from a service like Rent the Runway or Nuuly, or they simply bring different outfit choices than they wore during the last session, changing things up outfit-wise makes a huge difference in showing variety.
   
3. Choose different (but still on-brand) props. If your client is a coffee drinker, they can select a different mug than the one they brought last time. The same truth applies to journals, books, pens, and other props!
   
4. Choose different (but still on-brand) poses. Study your client’s previous gallery, and make notes of poses you’ve already photographed. You don’t necessarily need to avoid these poses – just be aware that you may only need 1-2 shots in that pose to maintain a diverse gallery!
   
5. Challenge yourself to be creative! It’s honestly SO much fun to dive even deeper into a client’s brand and figure out different ways to tell their story with confidence! Clients who trust us again and again deserve a creative thinker by their side (and behind the camera), so don’t be afraid to stretch yourself creatively in order to serve them well.
   
   Here is an example of a client (who is also now a DEAR friend) who has hired me SO many times over the last 4 years I have lost count!
   

Want more brand photography tips? Make sure you’re following along on Instagram!